Archive for January, 2011

Taking Care of Customers

January 30th, 2011
Steven Howard

If you do not take care of your customers, someone else will. A goal of every organization is to increase its assets over time. These assets are typically defined in terms of customer accounts, properties, human resources, and capital. But there are two hidden assets that every organization can develop and which are critical for sustained marketing success — customers and brands. I recall being in Melbourne in mid August 1999, attending a …

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